The Tonight book tour for 2024 is finished. 12 events. Over 5,000 books signed. Countless hugs and selfies. Here’s what went down – the ridiculous, the hectic, the happy, the tasty!
Welcome back to book tour diaries!
Welcome back to the latest (final??) instalment of book tour diaries!
There’s so much to share – but in case you don’t have the time to read all my ramblings, here’s a 1 minute home video I made:
A BOOK TOUR – ONE MONTH IN ONE MINUTE
It’s been 5 weeks since Tonight landed in stores. I really thought I’d be able to continue creating and posting new recipes throughout the book launch period…duh! It’s been so busy there wasn’t even the remotest chance of that. This book tour business is serious stuff! Here’s the lowdown on what really went on.
The schedule is tight!
On the day of launch, Candice, the publicist at my book publisher Pan Macmillan, handed me an impressive (terrifying?) bound document that detailed every move for the next 5 weeks. Every event, arrival times, where to go, who to call, contact details, flights, hotels, interviews, photo shoots, dinners, lunches…..
It’s ruthless! I jokingly tell everyone I have shower slots and toilet breaks scheduled in – and I’m only half exaggerating. Basically, for a whole month, my life is in Candice’s hands and I just do exactly what I’m told – when to be where, what I’m doing and what to wear. Whatever she asks of me, I do – “Nagi, here’s 1,000 book plates, can you sign them on the flight?”
I dare not disobey her. So I signed those book plates!
PS This is Candice, at the book launch party from a couple of days ago. She technically works for my publisher, but she’s pretty much part of the RecipeTin family these days, with the amount of time we spend with her. 🙂
The Book Signings
The main events for the book tour were a series of public signings that were hosted at Westfield shopping centres in Sydney, Melbourne, Adelaide, Brisbane and Canberra. Partnering with a large organisation like Westfield made things so much easier for us because they handled all the set up logistics for the signing area, provided security (“it’s sooo unnecessary!” I kept insisting) and staff to assist with line management.
So from an event perspective, it was a luxury having professionals handling it all so I could focus on my favourite part – meeting people!!
I love meeting people in real life!
For many years before I started writing cookbooks, I was quietly bashing away on my keyboard, answering cooking questions and chatting with readers online, on my website and social media.
I never would have imagined how much I would love meeting people in actual, real life!!
This for me, is the most rewarding part of making a cookbook. Yes, it’s exciting to see your book in real life in shops. But the face-to-face interaction with people who have made, eaten and enjoyed my recipes is so special.
So much laughter. So much food talk. So many hugs. So many photos!
These are my people!! I kept saying over and over again, it was like meeting people I had known all my life. I could have gone out to dinner with anyone I met at those signings and chatted all night.
It’s an odd phenomenon, one I can’t explain. Like a sense of community, we all have something in common, and everyone is NICE and FUNNY! (I’m sorry, I hope no one is insulted that this surprises me 😂)
The wardrobe crisis is real
As someone who does not spend much time thinking about fashion and considers shopping for clothes an evil necessity rather than fun (*20 year old self falls over in shock*), there was an alarming amount of fashion related incidents on the tour.
There was the Brisbane signing where I had to wear a PJ top due to a DIY roots hair dye explosion in the suitcase…. Here I am, looking mildly concerned to find myself in a position going to a public event in the only clean top I had.
….then there was the leaking iron in Canberra which again resulted in a last minute outfit change….
….and errors in judgement on matters of footwear. The thought did cross my mind that wearing heels for signings that would go for hours wasn’t the smartest thing in the world….but vanity won out. Short people understand!!
I really wish I cared more about fashion. I’d have done all these events in denim shorts and yoga pants, if I had a choice!
Everything is more fun with my team
A tour highlight for me was the Adelaide leg because this involved some people in my team. JB (the overall boss chef at RecipeTin) and Stephen (RTM boss chef) came along to do a live cooking show – I was about to write “with me”, but that’s a lie. They did the cooking, I did the talking. 😂
I couldn’t have and wouldn’t have done the cook show without them. The sheer amount of organisation that was required – we brought stoves, every pot, pan, knife and spoon we used – as well as preparation time ahead of the show (shopping, cooking etc)…..there is just no way I would have had the time to do it. And let’s face it, they’re pros at this stuff! I would’ve forgotten an essential piece of equipment (like a stove to cook on 😂).
Besides, everything is always more fun with my team around. We work hard, play hard and eat a lot!! 🙂
The Hutt St Centre is amazing
Another reason I asked JB and Stephen to join me for the Adelaide leg is because we had arranged to visit Hutt St Centre, a not-for-profit organisation dedicated to ending homelessness.
The Hutt St Centre had reached out to us to see if I’d have time to visit them while I was in Adelaide. After I learned a little more about them, I wanted to take the opportunity for JB and Stephen to see their operations too, to broaden our exposure to other charities as we consider the next steps for RTM expansion.
We helped out for the lunch service then had the opportunity to learn more about their extraordinary operations which provides services to help people facing homelessness rebuild their lives. If you’d like to learn more about what they do or get involved, please visit their their website here.
Why do people keep sending me Dozer peeing photos?
Ah, Dozer! Sadly, despite my efforts campaigning to get Virgin to allow Dozer in the cabin, he had to stay at home when I had interstate trips.
I received plenty of Dozer updates. Confusingly though, there were a lot of Dozer peeing photos. I’m not sure why. 😂
Lights! Camera! Action!
And in amongst all this, there were a bunch of interviews squeezed in. Radio, newspapers, magazines, TV, podcasts, photo shoots!
Of all the interviews I did, there were two standouts:
An interview with Jace and Lauren at Nova radio station in Melbourne, where I did a surprise guest segment wrapped in foil! The footage of me waddling down the corridors in that foil is GOLD.
2. THE BIG ISSUE! This is a street magazine that exists to give disadvantaged people (like homeless people) a chance to earn income. Here in Australia, the vendors selling The Big Issue receive 50% of every sale as commission. It is my favourite magazine!
And also, look how prominent Dozer is on the cover! Plus, I love that the journalist came to interview me at RecipeTin Meals (my food bank) and interviewed JB and Stephen too. 🙂
There was a party!
And just a couple of days ago, we had a celebration party with my team, some of the team from my publisher and also some freelancers involved in my book.
We held it at a local restaurant, Boronia Kitchen. Such a luxury, making everyone come out my way in the suburbs rather than me having to go into the city! It’s also just 5 minutes from RTM, so nice and close for my RTM team too. 🙂
Here I am, with my team! So many sunglasses. (It was a stinking hot 33°C/91°F day!)
There were balloons and cake and book-colour-themed cocktails….
I’m not going to tell you where I got the cake from because it was from a well-known Sydney cake supplier but I was so disappointed. The cake was squished and dense at best, and some layers crumbly-stale at worst. Tiered cakes are not cheap, so I was pretty unhappy.
Sorry, back to positive notes! There was a spectacular main dish, Salmon Coulibiac – a puff pastry enclosed salmon stuffed with rice and quail eggs that is a special occasion French classic. Think – salmon version of Beef Wellington.
It’s really special, I don’t even know of any restaurant in Australia that does it presumably because it’s so technical to make. Also, you want the stunning effect of a whole salmon side shaped like a fish which means you really do need to make it for a group.
We were happy to be that group! 🙂
And a HUGE thank you to the team at Boronia Kitchen, especially the restaurateur Chef Simon Sandall, for going above and beyond to make the event so special. After 5 quite intense weeks of book tour and book launch related matters, it was really nice to have a lunch where I could relax and celebrate with key people involved in it.
You’re caught up!
And now, you are caught up! It’s 2 days after the lunch and my book launch related commitments for 2024 are largely done. I’m back in my kitchen, yay!
I’ve been really neglecting my business for over a month now – this website, RTM and all the administration that comes with running your own business – and it’s weighing on my mind. This book making business is quite time intensive – not just the actual making of it, but the promoting part as well.
I know I should be relishing in the glow of book celebrations, but instead, I’m mildly panicking as I see the date, the day before the last day of November, just 3 weeks away from Christmas.
Right now, I’m enjoying the small patches of time I’ve been able to get back into my comfort zone – in the kitchen with Dozer, experimenting with new ideas, photographing and filming new recipes to share on my website.
Someone else can have the glitz and glamour of TV and magazines. I’m perfectly happy right here at home, with my keyboard and camera! – Nagi x
PS *Small voice because this part is awkward, but I feel I should share* In case you are wondering, Tonight is doing pretty well. It broke the record for the highest first week of sales for a non-fiction title, which also means it became the new fastest selling cookbook, ousting the previous record holder – some book written by a girl with a dog.😉 It’s exciting because the royalties from the sale of the books help support the running costs of RTM, so we’ve been able to invest in new cooking equipment and are planning to increase daily meal numbers next year. More on this once it’s official!!
Book tour FAQ!
To promote my new book by doing interviews and other media events in my hometown (Sydney) as well as other cities, and signing events so I can meet people who have my books!
Actually, no! Never felt it in my hand – not even when I smashed out 1,000 signed copies of my book in an hour for a book retailer. And I have definitely never gotten sore cheeks from smiling!
YES – my throat! Ohhhhhh my throat kills from all the talking and laughing. The morning after each signing, my voice is really scratchy and hoarse, and after 3 consecutive days, I usually lose my voice for a day or so. Candice factors that into the schedule. 😂
I know. Sheer stupidity. But if you were my height and had as many photos taken of you as I did during the tour, I’m betting you’d seriously consider it too!!
PS I started in stilettos then as the tour progressed, I downgraded to wedges, then lower wedges…then I was taking flats out with me to change into when the pain got too unbearable. 😂
Meeting people. No contention. 🙂 Even when I’m tired or nervous, the moment I see that first person, it totally lifts me. It just makes me happy!
Having my face loaded with copious amounts of makeup and getting hair styles I’m not comfortable with for TV.
From what we know – a 5 am arrival for a 12 pm signing start. And she wasn’t even allowed in the centre until it opened at 7 am!
4 hours drive! From Wiseman’s Ferry (far north of Sydney) to Canberra. 🙂 (If anyone trumps this, drop a note in the comment section below! Only travel specifically for the signing counts :))
My publisher, Pan Macmillan, funds the hotels, flights etc out of the marketing budget for the book.
For the book signing events at Westfield, Westfield covered these costs. They benefited from the events with extra people coming into the centres and having special events is always a nice thing to promote (especially if there’s a cute dog involved!)
There are definitely plans underway to do more Australians cities (including regional) in 2025. I may even sneak a surprise visit in somewhere just before Christmas!
At this stage, it is unlikely that there will be overseas tours. Speaking frankly, book sales overseas are not as strong as they are here in Australia so it’s hard to justify overseas tour. However, never say never. I am always keeping an open mind – circumstances could change at any time!
Life of Dozer
Dozer got sick in the middle of making the cookbook, so I wrote in my book that my greatest hope was that Dozer would still be with me for the launch of Tonight. And my dream came true.
Love you Dozer. I’ll always remember this book tour. You and me, taking on the world!
(OK, fine, just Sydney and Canberra. But it was a good line. 😂)
Doris Toon says
I really am empressed with your Cook Books and your dog Dozer. You’re such an inspiration of what you can make happen. Lot’s of hard work sweat and long hours. Congratulations on your New Cook Book Nagi wishing you always the best in everything you do.
Please don’t forget to look after yourself.
Nagi says
Thank you Doris! This is such a lovely message to wake up too 🙂 N x
Grace says
Big fan from Norway, Nagi. I hope I can order from here as well! I was never confident with my cooking skills until I discovered your website and recipes. You truly make cooking and baking fun. Thankful for your recipes! <3
Huge congratulations!
Grace says
And of course, kudos to the whole RTE team! More power to each and every one of you! Your talents, creativity, and hardwork are seen and appreciated <3
Nagi says
Thank you Grace! I have to give a big shout out to my team at RTM. what they do is gruelling work, in early, chopping and cooking all day! N x
Deanna says
Dear Nagi and Dozer, wishing you a happy Xmas and some rest and relaxation, you must be exhausted! Thank you for your wonderful recipes and such an entertaining blog. 🥰
Nagi says
Thank you Deanna! I’ve recovered – in the throes of Christmas recipes now! Looking forward to sharing them 🙂 N x
VIki says
Another amazing book, thank you so much for the recipes you create and share. Happy all went well for the launch and even though Dozer wasnt there in person for some of it Im sure he was there in spirit. Also happy he is continuing on his health improving journey & always look forward to his updates too
Faith says
Wow!!! How fun!! You deserve every success…I know those shoes hurt but they are so cute I’d be wearing them too😁 I hope you can put your feet up for a bit before getting on with holiday activities! Take care
Nagi says
He he I love that you “get” the shoe thing 😂
Rachel Keyte says
Congratulations on the success of your book; not that I’m surprised but you so deserve it.
Thank you for sharing your tour with us, that was so much (exhausting) fun to read. My feet hurt just looking at those shoes though 🤣
I have to know where that gorgeous blue and white dress came from – the one you’re wearing in the pic with Candice. Not that I’d look anywhere near as stunning as you do in it!
Nagi says
Thank you Rachel!! I feel the pain when I see that pic of the shoes too 😂 IT WAS WORTH IT!! Dress from Forever New – it’s so comfortable because it has an elastic waist!! That’s why I got it. The perfect eating dress 😂 here it is (except it’s back to full price 😭): https://www.forevernew.com.au/ravenna-off-shoulder-tiered-midi-290947?colour=sardinia-tile
Paula and Barry Jones says
I really enjoyed reading this. Thank you so much for sharing. We have enjoyed your recipes for many years and are so happy to see how you have evolved. We always have loved that every recipe is deliciously flavoursome. Love to beautiful Dozer xx
Nagi says
Thank you for the lovely note Paula and Barry!! N x
Andie P says
Hi Nagi have been following you updates on your book tour and today’s round-up was a great read with all those lovely pictures of you all, if I had to join a team, top of the list would be your RT team. Glad your back home with the lovely Dozer and hope you both have a well deserved rest up to and over Chritmas. Still making my way through Tonight’s recipes and this weekend we are trying the Chicken Guinness.
Please give Dozer a big hug from us in Scotland
Love Andie xx
Jo says
What an awesome update! Love the photos, love the candid description of the tour, and I’m *incredibly* impressed with the heels – I struggle with more than an hour even on a mild heel!
‘Tonight’ is on my Christmas list – I’m so looking forward to getting it!
And loved your appearance on Radio New Zealand – hopefully it helped boost your NZ sales (links for folks who may not have seen the articles):
https://www.rnz.co.nz/national/programmes/nights/audio/2018960925/superstar-food-blogger-nagi-maehashi-on-her-new-cookbook
https://www.rnz.co.nz/news/national/531591/recipetin-eats-food-writer-nagi-maehashi-on-her-new-cookbook-tonight
Rebecca says
Love reading your updates Nagi! Wish you could do a signing in South Africa🥰
Gail c. says
Thank you, Nagi, for taking the time to fill us all in on the tour and Dozer. I can’t believe you did all those cities in high heels! Congratulations on your best selling new book!
Dalyce says
Excellent diary! I was hoping for a photo of your reunion with Dozer–I’m sure you were both ecstatic.
I can’t believe someone made you dress in tinfoil! I’d love to hear the backstory on that…
I got copies of your second book (droolworthy) for myself and will be giving them to a couple of friends (they also got the first book).
Thank you for all the love and work you put into the books and all your endeavours, Nagi.
Vivien says
Love both your books. If I’m searching for a recipe it’s u I go to first and it’s always the best choice
Lisa Cupp says
I get many emails from recipe developers, but you are my favorite. The recipes are fabulous, easy to follow, etc., but you, and Dozer, have the personality that flows through everything you touch. I especially love that you reach out to others through RTM and change lives. Please don’t burn out because as soon as I see your emails, my days really brighten up. Hugs to you, Dozer and your great team.
Angeli Sivaraman says
Nagi, congratulations on your second book!! The stories are hilarious and priceless, thank you for sharing!! I bet sweet Dozer was so happy to be with his mama 🐶💖
Susan Blight says
Congratulations on your new book. You’re amazing! What else is there to say! Hugs for Dozer.
Gita says
Congratulations Nani. You deserve the accolades as you put your money where your mouth is. Thank you for your care and love of people and what you do for them. Happy holidays
A Morrow says
Congrats from a fan in the US. I learned about your blog about 5 years ago from a friend and have been recommending it to others continually since then. I just opened Tonight book as a birthday gift last night and in the process introduced your recipes to another new person. Thank you for sharing your hard work so freely.
Donna Scott says
Hi Nagi, Congratulations on your Cookbook and all your accolades! You deserve it. Your recipes rock! Also so glad to see Dozer looking healthy & happy!!
Anna Holmes says
Dear Nagi. I so much love your style of cooking! Love your sense of humour and your common sense approach to recipes. Also Dozer, love you and agree re kale.